The Method Effect
The Method Effect
Calgary, Alberta, Canada
Description

The Method Effect is a Calgary based consultancy that specializes in strategy, training, coaching and commercialization. We are often involved in human capital projects or helping businesses maximize their potential. Clients range from start-up to mature large corporations.

Number of employees
2 - 10 employees
Year established
1998
Categories
Market research Operations Marketing strategy Information technology
Industries
Business & management Business services Human resources & recruitment Manufacturing

Recent projects

Economic Factors, Business Challenges, and Opportunities for Small Businesses in US/Canada Trade Relations, specific to applications of tariffs and a possible trade war

This project aims to explore the economic factors, business challenges, and opportunities that small businesses face due to trade relations between the United States and Canada. Our goal is provide insight and analysis of the current trade environment, identify key challenges, and highlight potential opportunities for small businesses. This can include small businesses that import, export or operate only domestically. Objectives: To understand the economic factors influencing US/Canada trade relations. To identify the challenges faced by small businesses in this trade environment. To explore the opportunities available for small businesses. To provide recommendations for small businesses to navigate the trade landscape effectively.

Admin Chuck Bean
Matches 1
Category Communications + 4
Open

Indigenous Business Coaching Needs Assessment

The Method Effect seeks to understand the specific needs and requirements for business coaching services tailored to Indigenous corporations, both existing and start-up. The project aims to identify key challenges and opportunities faced by these corporations in order to develop effective coaching strategies. Learners will conduct research on the unique cultural, economic, and operational contexts of Indigenous businesses. They will analyze existing literature, conduct interviews with stakeholders, and gather data to provide insights into the demand for business coaching services. The goal is to create a comprehensive report that outlines the current landscape and future potential for business coaching in this sector, enabling The Method Effect to tailor their services effectively. - Research the unique needs of Indigenous corporations for business coaching. - Analyze challenges and opportunities in the Indigenous business sector. - Conduct interviews and gather data from stakeholders. - Develop a comprehensive report on findings.

Admin Chuck Bean
Matches 1
Category Market research + 3
Open

Marketing Strategy for Fitness Studio Training Company

Authentic Instructor Training is a North American provider of boutique fitness studio training, located in Calgary Canada. Now having trained some 2000 instructors through 60 different studios, the company is re-setting itself for the future. This includes diversification into other services such as branded and custom branded merchandise, motivational training and coaching. We are seeking someone to build a marketing plan so that we may effectively use social media to market and attract studio owners and fitness class trainers to purchase our services. The ideal intern would have experience in the use of social media platforms such as Instagram, facebook, twitter and pintrest, along with skills to build and launch an effective marketing strategy.

Admin Chuck Bean
Matches 1
Category Search engine optimization + 4
Closed

Fitness Studio Sales Training Project

Fitness Studio Sales Training (FSST) is a division of The Method Effect, a management consultancy and training organization. The FSST program has been built out to utilize a modern individualized sales skills and behaviors assessment that is linked to an online debriefing program. The online program utilizes videos and learning modules that will take the user through a sales training journey, focused on the fitness space. Why is this cool? Studio owners and staff are often not trained or motivated to sell services. Rather they are typically excited by the offering but fail to ask the key questions to turn first time users into members, and members into long term clients. What else is cool? The post pandemic world is coming and studios are going to need to onboard as many new members as possible to ensure their survival. Additionally in-studio sales are equally important. Encouraging members to "buy the t-shirt, or water bottle, swag, prepared meals and refreshments" can triple the wallet share of the client and create an even "stickier" customer experience. We have extensive experience in this space and want to launch and grow this segment and would like to gain insight into the best ways to sell this online program. You can visit the site at www.fitnessstudiosalestraining.com

Admin Chuck Bean
Matches 2
Category Marketing - general + 3
Closed

Latest feedback

Kaatib Abubaker
He
Learner
April 1, 2025
Project feedback
Awesome experience, and Chuck was great throughout. Really grateful he took a chance on me and I learned so much.
Riipen Level UP 🚀
Level UP: February 2025
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The Method Effect
Economic Factors, Business Challenges, and Opportunities for Small Businesses in US/Canada Trade Relations, specific to applications of tariffs and a possible trade war
The Method Effect
Dasha Guliak
Dasha Guliak
She / Her
Learner
March 28, 2025
Project feedback
Working with The Method Effect was a really great experience. The project was closely aligned with my knowledge background and the team supported me really well. I worked closely with LaVerne and she was great at providing quick check-ins so ensure we were on the same page with how the project was developing. She was also very open to my ideas and allowed me to shape this project as well. They were very reasonable in what was expected for ~60 hours of work. I am very happy with the final report that I wrote and am happy with this opportunity!
Riipen Level UP 🚀
Level UP: February 2025
Riipen Level UP 🚀
The Method Effect
Indigenous Business Coaching Needs Assessment
The Method Effect
Manpreet Singh
Learner
December 3, 2021
Project feedback
It was a great experience to work on this project as our host Mr chick Bean was so helpful and cheerful. He guided us on many aspects of the project. We loved to research the project.
College of New Caledonia (CNC)
Tourism & Hotel Management Practicum Placement
College of New Caledonia (CNC)
The Method Effect
Boutique Hotel Market Research
The Method Effect