Group Social Media Audit and Digital Strategy
Timeline
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May 17, 2019Experience start
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May 22, 2019Project Scope Meeting
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May 31, 2019Midway Check In
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July 17, 2019Experience end
Timeline
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May 17, 2019Experience start
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May 22, 2019Project Scope Meeting
Meeting/call between students and organization to confirm: project scope, communication styles, and important dates.
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May 31, 2019Midway Check In
Meeting/call between students and organization to ensure that progress is on track halfway through completion.
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July 17, 2019Experience end
Experience scope
Categories
Communications Product or service launch Marketing strategySkills
strategy research analysis digital marketing public relations & communicationsIn a group of 4 to 5, participants will work with organization or brand to conduct an audit of their social media and communications channels and develop a digital strategy designed to help achieve the organization’s goals.
Learners
The group must conduct research, complete a social media audit and develop a digital strategy for an organization or brand. The report will be in PPT or other presentation format. Students will have up to 20 minutes to showcase their findings and recommendations visually and in an oral presentation.
Organizations that participate in this assignment will get recommendations on how to better use social media to achieve their business goals and a digital strategy for their brand.
Project timeline
-
May 17, 2019Experience start
-
May 22, 2019Project Scope Meeting
-
May 31, 2019Midway Check In
-
July 17, 2019Experience end
Timeline
-
May 17, 2019Experience start
-
May 22, 2019Project Scope Meeting
Meeting/call between students and organization to confirm: project scope, communication styles, and important dates.
-
May 31, 2019Midway Check In
Meeting/call between students and organization to ensure that progress is on track halfway through completion.
-
July 17, 2019Experience end
Project Examples
Requirements
- Research the organization’s brand archetype and character and describe how that shapes its approach to social media and communications.
- Prepare an overview of the organization, SWOT and a top-line analysis of two competitors.
- Provide a review and strategic analysis of the organization’s current goals, social media and PR strategies, audience, tactics, content mix, stories/communications, creativity, channels, influencers, partners, and audience engagement.
- Analyse at least 3 channels from the following list: Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, other.
- Identify 3 tools you would recommend to the organization to help optimize and/or measure social media and explain why you selected them.
- Develop a digital strategy that includes 2 measurable objectives, 1 creative idea, 3 digital tactics that incorporate the idea (1 slide each), and how you'd measure success.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
May 17, 2019Experience start
-
May 22, 2019Project Scope Meeting
-
May 31, 2019Midway Check In
-
July 17, 2019Experience end
Timeline
-
May 17, 2019Experience start
-
May 22, 2019Project Scope Meeting
Meeting/call between students and organization to confirm: project scope, communication styles, and important dates.
-
May 31, 2019Midway Check In
Meeting/call between students and organization to ensure that progress is on track halfway through completion.
-
July 17, 2019Experience end