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Integrated Marketing Communications Plan - TreeFort W22

TreeFort
Closed
Georgian College of Applied Arts and Technology
Georgian College of Applied Arts and Technology
Barrie, Ontario, Canada
AD
Alison Durtnall
Professor
(1)
3
Timeline
  • February 7, 2022
    Experience start
  • March 2, 2022
    Client Brief Presentation
  • April 2, 2022
    Experience end
General
  • Diploma; 2nd year
  • 30 learners; teams of 5
  • 40 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 2 projects wanted
  • Canada
  • Academic experience
  • Startup, Non profit, Small to medium enterprise, Sole proprietorship, Family owned, Incubator
  • Any
Categories
General Digital marketing Public relations Social media marketing Communications Market research
Skills
branding competitive analysis communications marketing strategy research
Project timeline
  • February 7, 2022
    Experience start
  • March 2, 2022
    Client Brief Presentation
  • April 2, 2022
    Experience end
Overview
Details

Do you have a creative business opportunity or problem that you need support on? TreeFort at Georgian College embeds projects directly into the curriculum for students to tackle as apart of their learning. Projects are professor-led and suitable for businesses with minimal to no marketing to date. The clients selected would be prepared to pay a TreeFort project fee plus funding the awards for the top teams.

Upcoming courses that could have a TreeFort project implemented include:

Fall Term:

  • Public Relations
  • Social Media Marketing
  • Integrated Marketing Communications

Winter Term:

  • Digital Marketing
  • Strategic Marketing Planning
  • Marketing Research
  • Strategic Marketing Leadership
  • Advanced marketing research

Course pages will be posted for each area of interest so please apply to the appropriate page with your business problem/opportunity and it will be reviewed by Alison Durtnall - Director, TreeFort. There is a fee for these projects.

Learner skills
Branding, Competitive analysis, Communications, Marketing strategy, Research
Deliverables

The final deliverable will be agreed upon by Alison Durtnall (Director of TreeFort), educator and partnering organizations.

Project Examples

The IMC course is one of the many offered programs at Georgian College that could have a TreeFort project implemented. Students in teams of 4-5 will develop a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, and media aspects.

Areas of focus for this project include but are not limited to:

  • Creating an integrated marketing campaign to meet your marketing objective.
  • The recommended IMC plan for your business will include:
  1. situational analysis
  2. target market and segmentation
  3. metrics
  4. creative concepts
  5. recommended IMC tools where appropriate - social media, digital media, public relations, print, radio, out of home, etc.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available to attend the kick off presentation and final presentations with the students either in-person or virtually.

These projects are paid opportunities, including a small project fee and awards for the students. Top 3 places will earn an award. The cost will be discussed between Alison Durtnall and the partnering organization.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.