Georgian College of Applied Arts and Technology
Georgian College of Applied Arts and Technology
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Public Relations - TreeFort

TreeFort
Closed
Main contact
Georgian College of Applied Arts and Technology
Georgian College of Applied Arts and Technology
Barrie, Ontario, Canada
Alison Durtnall
Professor
(1)
3
Timeline
  • October 2, 2020
    Experience start
  • October 7, 2020
    Client Brief Presentation
  • December 5, 2020
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Canada
Startup, Non profit, Small to medium enterprise, Sole proprietorship, Family-Owned, Incubator
Any industries

Experience scope

Categories
Communications Market research Product or service launch Marketing strategy
Skills
public relations project planning business consulting communication research
Learner goals and capabilities

Do you have a creative business opportunity or problem that you need support on? TreeFort at Georgian College embeds projects directly into the curriculum for students to tackle as apart of their learning.

Upcoming courses that could have a TreeFort project implemented include:

Fall Term:

  • Public Relations
  • Social Media Marketing
  • Integrated Marketing Communications

Winter Term:

  • Digital Marketing
  • Strategic Marketing Planning
  • Marketing Research
  • Strategic Marketing Leadership
  • Advanced marketing research

Course pages will be posted for each area of interest so please apply to the appropriate page with your business problem/opportunity and it will be reviewed by Alison Durtnall - Director, TreeFort. There is a fee for these projects.

Learners

Learners
Diploma
Any level
30 learners
Project
40 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final deliverable will be agreed upon by Alison Durtnall (Director of TreeFort), educator and partnering organizations.

Project timeline
  • October 2, 2020
    Experience start
  • October 7, 2020
    Client Brief Presentation
  • December 5, 2020
    Experience end

Project examples

Requirements

The Public Relations course is one of the many offered programs at Georgian College that could have a TreeFort project implemented. Students in teams of 4-5 will tackle a PR project of your choosing.

Areas of focus for this project include but are not limited to:

  • Press release(s) describing your business, recent success stories, notable events
  • Public relations strategy and target market
  • Public relations plan with timelines and metrics
  • Any other project as assigned based on current company needs.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox
  • Q3 - Checkbox
  • Q4 - Checkbox